Ranjeeta Roy cover
All Authors
Featured Author
Ranjeeta Roy

Ranjeeta Roy

Associate Director of SEO

Ranjeeta Roy is Associate Director – SEO at Intelegencia, where she works on a diverse range of SEO initiatives focused on improving organic visibility, search performance, and business growth. With nearly two decades of experience, she specializes in technical SEO, content strategy, keyword research, on-page and off-page SEO, SEO audits, AI-driven search optimization, Generative Engine Optimization (GEO), and SEO analytics. She helps brands strengthen their presence across both traditional search engines and emerging AI-powered search experiences.

Follow Author

Top Expertise

SEO Strategy & Organic GrowthTechnical SEO & Website AuditsAI Search Optimization & GEOContent StrategyWebsite Migration & SEO RecoveryAuthority Building & Digital PR

19

Articles Published

5

Topics Covered

19+

Years Experience

Blogs by Ranjeeta Roy

Google AI Overviews are Changing Product Search. Is Your Store Ready?Digital Marketing
Ranjeeta RoyAug 18, 20267 min read

Google AI Overviews are Changing Product Search. Is Your Store Ready?

Want your products featured in Google AI Overviews? Explore ecommerce SEO strategies that make product information clearer, more accurate, and easier for AI to understand.

Voice Search Optimization for Ecommerce: How to Make Your Product Pages Voice-Ready Ecommerce
Ranjeeta RoyAug 12, 20268 min read

Voice Search Optimization for Ecommerce: How to Make Your Product Pages Voice-Ready

Turn your ecommerce product pages into voice-ready assets with proven optimization techniques that improve visibility in voice search, featured snippets, and Google's AI-powered search experiences.

Backlinks for SEO: What They Are, Why They Matter, and How to Get Them (2026)Digital Marketing
Ranjeeta RoyMay 18, 202612 min read

Backlinks for SEO: What They Are, Why They Matter, and How to Get Them (2026)

If you have spent any time learning about SEO, you have probably heard the word “backlinks” come up quite a bit. And for good reason....

Google People Also Ask (PAA): What It Is, Why It Matters, and How to Rank in ItDigital Marketing
Ranjeeta RoyMay 15, 20267 min read

Google People Also Ask (PAA): What It Is, Why It Matters, and How to Rank in It

People Also Ask boxes appear on 80% of all Google SERPs. They are one of the most common SERP features in existence. Yet most websites...

Local SEO Strategy: 12 Proven Tactics to Dominate Local Search in 2026Digital Marketing
Ranjeeta RoyMay 13, 202616 min read

Local SEO Strategy: 12 Proven Tactics to Dominate Local Search in 2026

46% of all Google searches have local intent. That means nearly half the people searching right now are looking for something near them a plumber,...

What is Answer Engine Optimization (AEO)? The Complete Guide for 2026Digital Marketing
Ranjeeta RoyMay 11, 202610 min read

What is Answer Engine Optimization (AEO)? The Complete Guide for 2026

Google AI Overviews appear in 55% of all searches. ChatGPT handles over 2 billion queries every single day. If your entire digital marketing strategy is...

B2B SEO Strategy: 9 Proven Strategies to Drive High-Quality Leads in 2026SEO
Ranjeeta RoyMay 7, 202613 min read

B2B SEO Strategy: 9 Proven Strategies to Drive High-Quality Leads in 2026

For B2B businesses, SEO is more than ranking higher on Google, it’s about reaching the right decision makers at the moment they’re looking for a solution.

How to Do SEO Competitor Analysis: Step-by-Step Guide & ToolsSEO
Ranjeeta RoyApr 28, 202610 min read

How to Do SEO Competitor Analysis: Step-by-Step Guide & Tools

Learn how to conduct an SEO competitor analysis step by step. Discover keyword gaps, content opportunities, backlink strategies, technical SEO insights, and the best tools to outperform competitors in search.

SEO Keyword Analysis: The Complete Step-by-Step Guide to Finding Keywords That Actually RankSEO
Ranjeeta RoyApr 26, 202611 min read

SEO Keyword Analysis: The Complete Step-by-Step Guide to Finding Keywords That Actually Rank

Every successful SEO strategy starts with understanding what your audience is searching for. Studies consistently show that most online experiences begin with a search engine, which means visibility…